Challenges and Opportunities in the Protein Transition in 2023

Plant Based Burger

In last weeks article we went over the role of alternative protein in tackling world hunger. Now we will be discussing how transitioning to alternative proteins presents several additional challenges as well as opportunities.

Here's a few challenges to consider:

• Expertise and R&D: Finding top talent in a new field can be a challenge. If we are to consider a protein transition, this will require a combination of food scientists, policy makers, investment partners, sales and marketing talent in order to make the protein transition possible. If you are looking for an expert, get in touch with us .

• Consumer acceptance: Consumers are often resistant to change and may be hesitant to try new protein sources, especially if they are not familiar with them.

• Price: Alternative proteins are often more expensive than traditional animal-based proteins, making them less accessible to some consumers.

• Taste and texture: Alternative proteins need to mimic the taste and texture of traditional animal-based proteins to be accepted by consumers.

• Processing: Alternative proteins require processing, which can be energy-intensive and may involve the use of chemicals.

• Regulatory challenges: Alternative proteins may face regulatory challenges related to labelling, safety, and health claims.

• Environmental impact: Alternative proteins need to be produced in a way that minimises their environmental impact and contributes to a more sustainable food system.

• Animal welfare: Alternative proteins need to be produced in a way that is respectful to animal welfare.

Addressing these challenges will require investment in research and development, collaboration between industry, government, and consumers, and a willingness to embrace new ideas and solutions. Most importantly it requires talent and expertise.

Opportunities in the Protein Transition

The adoption of a new way of eating is critical to food security globally. By augmenting and diversifying the world's existing protein sources with a range of alternative options, we will have more nutritious food options available that help tackling challenges like hunger.

They also have the potential to dramatically slow climate change by reducing greenhouse gas emissions associated with animal agriculture.

Overall, despite the challenges, by diversifying protein sources and embracing alternative proteins, we can work towards a more sustainable and resilient food system that addresses the challenges of world hunger and climate change.

You can begin today, by leaving meat off your plate and trying some these protein packed recipes instead:

• Tofu Scramble: Heat a non-stick pan over medium heat. Add crumbled tofu and sauté with diced onions, garlic, and your favorite vegetables. Season with salt, pepper, and turmeric for color. Serve with toast or in a breakfast burrito.

• Lentil Soup: In a large pot, sauté diced onions, carrots, and celery in olive oil until softened. Add lentils, vegetable broth, and diced tomatoes. Simmer until the lentils are tender. Season with salt, pepper, and your favorite herbs.

• Chickpea Salad: Drain and rinse a can of chickpeas. In a bowl, mix the chickpeas with diced vegetables such as cucumber, tomato, and red onion. Add a dressing made from olive oil, lemon juice, and your favorite herbs. Serve over greens or in a pita.

• Seitan Stir-Fry: Cut seitan into bite-sized pieces. In a wok or large pan, stir-fry the seitan with your favorite vegetables such as broccoli, bell peppers, and mushrooms. Add a sauce made from soy sauce, rice vinegar, and cornstarch. Serve over rice or noodles.

• Algae Smoothie: Blend together frozen fruit, almond milk, and a scoop of algae powder for a nutrient-packed smoothie.

If you’re a company looking to make the climate change friendly transition, consider finding your next employee through Jobs for Planet.

Jobs for Planet (www.jobsforplanet.com) is a purpose-driven, global recruiting firm dedicated to the climate sector and sustainability. We deliver tailored talent acquisition solutions to companies committed to reducing their carbon footprint and driving innovation in diverse industries, including energy, transportation, food, adaptation, resilience, and beyond. We streamline the hiring process, ensuring effectiveness, simplicity, and efficiency. Choose us as your preferred sustainability recruitment partner. Get in touch with us here.